Windows 7 isn't the only thing that Microsoft is working on. The Redmond software giant is moving away from "Windows Live Search" and its other variations to the more whimsical "Bing". Microsoft is re-branding its search engine in hopes of making it friendlier and more accessible.

Bing is familier for user? The question many observers have asked if the search engine brings in enough new elements and features to make it a real competitor to Google. They have argued that there is nothing new here that distinguishes the search engine from Google, and they are right.

And it has to be that way, if Microsoft is to get a larger share of the search market. They need to appeal to the masses, and regular Joe likes it “easy”.

Read More at Icerocket blog search: bing search engine